"PHYSICAL FITNESS IS IMPORTANT"
Although Frank Wykoff was a staunch Republican, he
supported President John F. Kennedy's goals in making physical education
mandatory at all schools in the U.S.A., and encouraging all citizens of the
U.S.A. to maintain their physical fitness throughout life.
Frank believed that there was a conspiracy ongoing to
make U.S.A. citizens fat, lazy, and unpatriotic. Although Frank Wykoff
cleared away from making any form of advertising statements, he agreed to have
his image used for the following Equitable Life Assurance advertisement that
appeared in Sports Illustrated Magazine on May 15, 1961:
WILL HE BEAT
FRANK WYKOFF'S TIME?
In 1930, without starting blocks, Frank Wykoff became the
first man ever to run the
100-yard dash in 9.4. In 1931,
he helped set a world record for the 440 yard relay: 40.8. And
in the 1936 Olympics he ran on the team that sliced the 400
meter mark to 39.8.
His ability to make records, to break records -- both as an
individual and as a member of a team - serves as an example of
the sportsmanship and physical fitness that are part of
Our national leaders have pointed out the importance of
physical fitness at this time in history. They have stated
that we cannot allow our physical vigor to decline if we are to
meet the challenges which face us today. They recognize
the fitness of our children and young people as the
responsibility of all of us.
To discharge this responsibility, it is essential that we
guarantee youth the opportunity to develop at home and in the
school. Equitable is proud of the millions of youngsters who
have been given this opportunity through Living Insurance from
The Equitable Life Assurance Society of the United States
Home Office: 393 Seventh Ave., New York 1, N.Y.