"PHYSICAL FITNESS IS IMPORTANT"

Although Frank Wykoff was a staunch Republican, he supported President  John F. Kennedy's goals in making physical education mandatory at all schools in the U.S.A., and encouraging all citizens of the U.S.A. to maintain their physical fitness throughout life.

Frank believed that there was a conspiracy ongoing to make U.S.A. citizens fat, lazy, and unpatriotic.  Although Frank Wykoff  cleared away from making any form of advertising statements, he agreed to have his image used for the following Equitable Life Assurance advertisement that appeared in Sports Illustrated Magazine on  May 15, 1961:

WILL HE BEAT

 FRANK WYKOFF'S TIME?

In 1930, without starting blocks, Frank Wykoff became the first man ever to run the 100-yard dash in 9.4.  In 1931, he helped set a world record for the 440 yard relay: 40.8. And in the 1936 Olympics he ran on the team that sliced the 400 meter mark to 39.8.

His ability to make records, to break records -- both as an individual and as a member of a team - serves as an example of the sportsmanship and physical fitness that are part of America's heritage.

Our national leaders have pointed out the importance of physical fitness at this time in history.  They have stated that we cannot allow our physical vigor to decline if we are to meet the challenges which face us today.  They recognize the fitness of our children and young people as the responsibility of all of us.

To discharge this responsibility, it is essential that we guarantee youth the opportunity to develop at home and in the school. Equitable is proud of the millions of youngsters who have been given this opportunity through Living Insurance from Equitable.

The Equitable Life Assurance Society of the United States

Home Office:  393 Seventh Ave., New York 1, N.Y.